Automated Newsletter Emails

Send relevant emails to every subscriber to maximize customer satisfaction.

PROBLEM

STATEMENT

The client needed an automated system for sending customized newsletter emails to all the users based on the latest data for their subscriptions. The data was being generated at multiple platforms (website, social media platforms, etc.) and had to be filtered for achieving the desired results.

SOLUTION

We fetched the users’ data from an API and checked all the subscriptions of every user to create a filtered list. Once we had the list, we created a templated transactional email which was then used to send relevant newsletters to all the subscribers. This automation helped the client to save hours of manual labor as he didn’t need to search through long lists of users and subscriptions.

Input

Access to the data resources of the client, including website and social media platforms. List of users (alongside their emails and subscriptions) and details of all the projects

Output

A system to send customized and relevant emails to all the subscribers. Customized and relevant emails were sent to all the subscribers

Tools &
Technologies

Python

Jinja Template Renderer

Brevo (Sendinblue)

Google Trends Scraper

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