Google Ads and Google Sheets Integration
Get Google Ads data in Google Sheets through Zapier
PROBLEM
STATEMENT
The client needed to analyze the performance of their Google Ads and it was becoming extremely hard for them to gather the information manually. The ads were divided into 3 categories (Ad groups, Campaigns, and Account) and they needed weekly and monthly reports for all of them. They asked Data Prism for an automated and cost-effective solution to collect the data for tracking and improving their advertising efforts.
SOLUTION
We used the Google Ads connector on Zapier to gather the data about all the ads of the company. The extracted information was then adjusted and divided into the specified criteria for each report. The final results were then stored in different Google sheets for analysis. The specified Zapier Scenarios track the changes and append the updated data into the appropriate sheet. The data that we collect is divided into 3 categories (Ad groups, Campaigns, and Account) and 2 reports (weekly and monthly) are generated for each category. The metrics we retrieve include:
- Start Date
- End Date
- Resource Name
- Impressions
- Clicks
- CTR
- Average CPC
- Ads Cost
- Conversions
- Conversions Rate
- Interactions
- Cost per Conversion
Input
Access to Zapier account
Output
Google sheets containing the performance metrics of Google ads for Ad Groups, Campaigns, and Account with weekly and monthly updates.
Tools &
Technologies
Zapier
