Google Ads API Integration

Automated Google Ads Spend Reporting via API Integration

PROBLEM

STATEMENT

The client needed to extract and transform the data about the spending on Google Ads from their Google Ads Manager into a well-formatted Excel sheet. They were trying to do it on their own but it was taking too much time. They wanted to automate the process so that they could focus on their business rather than playing around with raw data.

SOLUTION

I used the Google Ads API (Spend API, in particular) to retrieve the monthly data about all their ad campaigns and transformed them into a structured and easy-to-read format. This helped them save hours of manual labor as they could easily view and understand the efficiency and effectiveness of their ads. The script was also scheduled to run every month to ensure an automated and hassle-free experience.

Input

Access to Google Ads account

Output

A well-formatted Excel sheet showing the details of all the ads and campaigns