Cookie Policy

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They allow the site to remember you across pages, remember your preferences, and help the operator understand how the site is used. The term “cookies” in this policy also covers similar technologies like pixels, web beacons, local storage, and anonymous identifiers.

We use cookies to:

• Remember your preferences so the site behaves consistently between visits.
• Understand how visitors use the site so we can improve content and navigation.
• Measure the performance of our marketing and the pages that lead visitors to us.
• Personalise certain content where you've consented to that.
• Help keep the site secure and detect abuse.

We group the cookies we set into four categories. You can choose which categories to allow via our cookie banner.

• Essential cookies — required for the site to work. They enable basic functions like page navigation and access to secure areas. The site cannot function properly without these.
• Performance and analytics cookies — collect aggregated information about how visitors use the site (pages visited, time on site, errors encountered) so we can improve it.
• Functionality cookies — remember choices you make (such as your language or your decision to dismiss this site's cookie banner) to give you a more personalised experience.
• Marketing and advertising cookies — used to measure the effectiveness of marketing campaigns and, in some cases, to deliver relevant content across other sites.

Some cookies are set by third parties we use to operate the site or measure its performance. These services collect and process the data they receive in line with their own privacy policies.

• Google Analytics — website analytics and performance tracking. Default cookie retention is up to 26 months. Subject to the Google Privacy Policy.
• Google Tag Manager — marketing tag management. Tags set by GTM may install additional cookies with variable retention. Subject to the Google Privacy Policy.
• Social media platforms — when you interact with embedded social content, the relevant platform may set its own cookies. Retention varies by provider; review each platform's privacy notice for details.

You can view, delete, or block cookies through your browser settings. The exact steps depend on the browser you use:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Clearing cookies will sign you out of sites and reset any saved preferences. Blocking essential cookies may prevent parts of this site from working as intended.

For advertising and analytics cookies specifically, several industry-managed opt-out tools let you set preferences across multiple companies at once:

• Digital Advertising Alliance (DAA) opt-out
• Network Advertising Initiative (NAI) opt-out
• Your Online Choices (EU)

You can also opt out of Google Analytics specifically by installing the Google Analytics opt-out browser add-on.

Disabling cookies may reduce the functionality of this site. In particular:

• Some pages may not load or behave as expected.
• Your preferences (including your cookie-banner choices) won't be remembered between visits.
• We won't be able to measure traffic and improve the site as effectively.

We do not block access to the site based on whether you accept non-essential cookies.

The first time you visit this site, we show a cookie banner that lets you accept all cookies, reject all non-essential cookies, or customise your preferences by category. Your choice is remembered for future visits.

You can change your preferences at any time by clearing cookies in your browser and reloading the site — the banner will reappear and your choices will be re-recorded.

We may update this Cookie Policy occasionally to reflect changes in the cookies we use or applicable law. When we do, we will revise the “Last updated” date at the top of this page. If the changes are material, we will provide additional notice — for example, by re-prompting you through the cookie banner.

Cookie data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this policy and applicable law.

If you have questions about our use of cookies or this policy, please contact us:

• Email: info@thedataprism.com
• Address: Lahore, Pakistan

This Cookie Policy is part of, and should be read together with, the following:

• Privacy Policy
• Terms of Service